“A picture is worth a thousand words” refers to the belief that a perplexing idea can be conveyed with just a single still image. If you have passionate ideas related to your business and can translate them into an amazing photo this will be the first step in opening the door to a world of possibilities on Instagram.
If you are thinking about putting your business on Instagram, the first question that probably comes to mind is how Instagram could possibly help your business; well there is a ton of ways actually.
Instagram originated in 2010 and acquired by Facebook in 2012 and ever since then it has been growing, Instagram hasn’t been the most popular marketing tool but that doesn’t mean you should ignore it, chances are most of your competitors are not on Instagram yet – be one step ahead of them. Instagram however has more and more people and business’s using it everyday, it has actually been a very effective platform for marketers. Instagram gives you the perfect chance to get your message out quickly to target audiences. Millions of active Instagram users are posting oodles of photos a day; think about how much potential Instagram has to promote your business if millions of people are using and posting on it every day, just think of all those possibilities, just think!
I will give you a couple different ways you will be able to integrate Instagram with your business but first if you don’t know what Instagram is let’s do a quick run through, according to Wikipedia
Without any doubt Instagram is an up-and-coming photo based social platform not to be ignored, so jump aboard the ship matey and let’s get creative with Instagram.
#1: Showing off your Products
Personally I will admit that I have a bad habit of browsing on the internet for hours upon hours, yes just browsing! If you are able to offer some mobile window shopping therapy to your audience then you will receive followers and customers. Alothough sometimes our customers thoughts are limited; with Instagram you can help your consumer’s imagination by showing products in use. Flaunt your products to the world but word of advice change it up, don’t advertise after advertise start engaging customers to your business by sharing a photo of new products each week or sneak peeks of upcoming products. Show Instagram followers the outcome of your work by using before and after pictures, especially if you are in the makeup, hair design, interior decorators, fitness, landscaping and auto body repair industry. Starbucks has a great way of showing off their products, coming up with creative ways to take pictures of their products, letting customers know what products are new and so on.
